Where it began
The idea for the balms was partly inspired by something my mum used to do in Japan.
As a small side business, she sold a skin balm made from an older formula that had been passed on to her, with yellow vaseline as one of the ingredients. Many of her customers, particularly older people, liked the rich protective layer it left on the skin and came back to it again and again.
That stayed in my mind when I began thinking about something I could create between Japan and Britain.
I wanted to make a balm that felt nourishing and protective on the skin, while also bringing something of Japan into a product made here in the Cotswolds.
Rather than reproducing the old formula, I chose a different direction and developed my own balm using carefully selected natural-origin ingredients: organic jojoba oil, olive-derived squalane, refined shea butter, white beeswax and natural vitamin E.
The result is a rich balm base made entirely from natural-origin ingredients, with no petroleum jelly or mineral oil.




